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MAR’16_March Marketing Madness

What sets you apart from other Realtors?

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WHAT ARE YOUR OBJECTIVES AS A REALTOR?

  • Obtain more Listings.
  • $ell those Listings quickly and for top dollar.

With many Real Estate Agents available to the public, HOW DO YOU OBTAIN LISTINGS?

  • Discounting?
  • Brand-naming?
  • Begging?
  • PRESENTING THE CLIENT WITH REAL VALUE

HOW DO YOU SELL YOUR LISTINGS MORE QUICKLY AND MORE EFFICIENTLY THAN YOUR COMPETITION?

Teamwork: the more professionals you network with the better. In the past you have developed a network of trusted mortgage professionals, home inspectors, attorneys and title companies that have helped you achieve your final results……A CLOSED DEAL!

The New Professional that Must be Added to Your Network is that of a Home Staging Expert.  Before you can CLOSE you must SELL!
Find out what realtors in the West Coast already know about staging their listings by including HOME STAGING with ALL Your Listings! 
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“With more houses on the market, sellers have more competition and with home prices steadily rising, buyers have much higher expectations. Before, you could buy a house for $200,000 and it would be a nice house, but that’s not the case anymore, today that’s a fixer-upper. So when people spend $300,000, $400,000 and $500,000 for a house, they expect to walk in and feel good about the house…”
Realtor – Coldwell Banker
You have the most influence on your client & you dictate the success of your listing.  It is often a homeowner’s real estate agent who will suggest a stager to a seller.

Realtor Lisa Culp Taylor discusses staging in her blog.

“Many sellers balk at the idea of hiring a stager for their home prior to listing,” she shared. “They think it’s too expensive, too much work and they like their décor as is. I recently worked with a client whose home had been on the market for several months with another Realtor. When her original listing expired, she contacted me and asked me for a consult. Her home had great bones, but she was selling due to a recent divorce. To complicate matters, her ex-husband had moved with much of her former furniture. She was, understandably, worried about the cost, but quickly realized that four months’ worth of mortgage payments was significantly more expensive than hiring a stager. So, she took the plunge. Her home sold four days after the staging was complete.”

“Now, if this were a print advertisement, I’d have to include an asterisk to say that those results are not typical of all staging stories, but you know what? It’s not that unusual either.  When selling a home, there are a lot of considerations, staging being just one of them. There is also conflicting information about how effective staging really is in the sale of a home.  Sometimes an experienced real estate agent can make recommendations that a homeowner can do on his or her own and spare the homeowner the cost of hiring a stager. But when considering the cost of the first price reduction when a house does not sell, it makes sense to at least ask the question of whether a fresh eye and designer’s touch could be the key to a quicker sale and therefore worth considering.”

A Professional Home Stager is trained to find the home’s selling points and redesign a room around that to impress buyers immediately.


INCLUDE HOME STAGING ON ALL YOUR LISTINGS!
Call today to schedule a on-site consultation: 626.808.8036

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